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What does “Market-Driven” Mean?

“Market-Driven” is often used as a term to describe the “outside world”--not so much what goes on within the company but it often means keeping your eye on your competitors, etc.

Well, in this manual, “Market-Driven” is a term that applies to every aspect of the company! If there is a way for you to feel the demands of your market and how it might, can, or has affected your job, you should know about it.

Consider the reverse. In the olden days, a job that only served in-house people was not thought of as “marketing oriented.” But if you speed up that clock and a customer needs to be served today--and there is no time to get direction from some higher-up, you are in the market now!

In fact, so many companies have overlooked this fact in the past, that today hundreds of thousands of trees are killed each year just to print all of the books that want to tell you what any responsible employee can tell you any day of the week--“Market-Driven” means servicing your customers always to the very best of your ability, and obtaining immediate feedback as to the quality of the service provided. This responsible employee knows that every person with a need is a customer. If service is the true work ethic that you embrace, then timely delivery of the best you can do is your “gift” to the market. This zeal for serving is priceless.

Unfortunately, many of us gain attention and recognition for “the big accounts” at the expense of the other people in our own companies. But if you think about it, the needs of your fellow staff are your market demand.

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